Blatant ‘Fructose Free’ mislabelling from a company that labels their food as ‘Honest’. This is straight out deception trying to market a product.

‘Fructose Free’ and ‘No Fructose Detected’ yet the muesli bar has Sucrose in it which is 50% Fructose.

It gets worse. It states on the label:
‘Peanuts Not Detected, Hazelnuts Not Detected and Almonds Not Detected’

I would expect that as they are not in the ingredients. It’s a bit like advertising there is no alcohol in a glass of milk. Why put it on the label unless you are trying to market something.

All this does is confusing the buyer who reads the front packaging and sees the advertising.

PS. This ‘Honest and Nutritious‘ food also contains Seed oil.

Freedom Foods destined to the sin bin on this one. Shame to criticize an Australian product but there is too much deception out there already.

More on reading food labels at:
http://www.nofructose.com/food-ideas/looking-at-labels/