The red, amber and green light labelling is being manipulated by the food industry in his review.
I grabbed this Kellogg’s packet off the shelf yesterday. LCM’s are being promoted as a healthy lunch box option. Chocolate flavoured, laden with sugar, refined carbohydrate and vegetable oil. All of the different types were the same – a huge sugar and carb load.
Kellogg’s use the term ‘Sure Fire Lunchbox Hit’ – to me that’s a chemical hit.
Add in the LCM promotional video and parents and children cannot help but fall ‘in love’ with them.
https://www.youtube.com/watch?v=ZXTZlHokjCQ
We are looking at advertising on television to children. Time to look at advertising in the supermarket and how it is influencing our choices.
http://www.abc.net.au/news/2014-01-27/rooney-school-junk-food/5220782
BMI is still a fairly good indicadator for US Americans bceuase the BMI measure was oriadginadally based on a person of that body type — it’s when BMI is used for other ethadniadcities such as Orientals who are “traaddiadtionadally” small and light or Hispanics who are often shorter and heavier, that probadlemsa0arise.