A school of Sardines can reach enormous sizes as big as a Blue Whale, the largest mammal on earth. That school of fish can change direction in a ‘blink of an eyelid’ whereas a Blue Whale can take up to 3 minutes to turn 180 degrees.

Have you considered how a school of fish can do that?

At any point of time in that mass of fish there will be fish swimming in the opposite direction. If enough fish START A CHANGE then there will be a tipping point and the entire school will change immediately. That percentage is often only a small number.

I believe that we are approaching a tipping point as we look to see that WE ARE WHAT WE EAT. The whole awareness of sugar, and in particular the Fructose component, being a major contributor our health issues is rapidly approaching.

The fact that you are reading this makes you part of that group considering that our current direction is all wrong.

The awareness that we are individually responsible for our outcome is raising and the food we eat is our choice, not that of the food industry. As consumers we can make a change.

I have had a long standing personal motto.

‘ONLY DEAD FISH SWIM WITH THE CURRENT’

You know you are truly alive and breathing hard when you are going against the main stream.

The concept of Committed Sardines is here. Welcome on board.